Friction isn't always a bad thing.

Without it, you'd glide around your house until you crashed headlong into a wall.

Or your refrigerator.

Or even the kitchen sink.

It's essential for keeping things in place. This way, we don't all feel like unintentional voyagers on the International Space Station.

But friction isn't good for business...

Especially a new business where you're still figuring things out.

When parts of your business don't work smoothly, it stifles your progress.

You waste time and energy on things that shouldn't be problems.

When there's too much friction, you don't do the tasks you know you should.

Let's say you'd like to publish one blog post per week on your website.

Writing the post might take a fair bit of time. But if publishing it also takes an hour to complete, you're less likely to do it.

You might publish one or two posts, but then the friction gets overwhelming, and you stop.

Unfortunately, you can also create friction in your business when you sign up for tech platforms you don't need.

It's easy to get sucked in.

There are platforms everywhere, and every online expert recommends a different one.

Suddenly, you have 6 platforms you rarely use because you didn't have a plan before signing up.

I'd hate for this to happen to you...

Which is why I'm hosting my Tech Stack Planner Workshop next week.

I'm sharing the strategies I use to evaluate tech platforms and decide in minutes if they will help my business grow or become a waste of time and money.

This is a live workshop, but I'll send a recording if you can't make it.

​You can get your ticket here.

To your online success,

Chris Roberts