Has your program lost its fizz?

I read something from Stu McLaren last week that made me rethink how to measure success. When Stu first started building memberships, he obsessed over three things: Running paid ads Creating content Onboarding new members And it worked — for a while. But then, like a soda that's been open for too long, his revenue went flat. Why? Because his existing members were bailing just as fast as new ones were joining. All the effort he put into attracting new people didn't matter one bit if the people...